Just give me six minutes with the RIAA…

Ladies and Gentlemen of the Recording industry, thank you for allowing me to speak.

I am nobody special. I am not a rock star, an industry insider or an executive. I am the voice that is never heard. The voice of the customer. What I have to say gives me no pleasure, but I’m going to say it anyway, because somebody has to.

Ladies and gentlemen, your industry stinks. Only the Oil business is more hated and reviled by its customers. Unlike them, however, your commodity is a luxury, and you consider your customers to be thieves.

And what, exactly, is your business? Here’s the surprise - you are not in the Music business.

You are not in the Art business either, even though your suppliers are called Artists.

You are not in the publishing business.

You are in the business of selling little plastic disks, and have been for over half a century. Everything else is secondary to that. The music, the artwork, the packaging, the record deals, the distribution are all concerned with maximizing the price and sales volume of those little plastic disks.

While it is true that music can now be supplied in digital form, sans disque plastique, I am sure that if you could wave a magic wand and make MP3, iTunes et al vanish, you would do so without hesitation. How do I know? Because you have a consistent track record of trying to destroy any technology that threatens your plastic-disk model. The Compact Cassette was nearly destroyed, the MiniDisk was effectively castrated because of your actions; your hatred of the PC, which you consider to be a clear and present danger to your business model, is well documented.

The world has changed. Get over it.

Your paranoia is showing: You have bought and paid for horribly draconian legislation like the DMCA that forces the Government to do your dirty work while making it a felony for your customers to put their music on their iPods because you put some lame “protection” on those plastic disks - protection that does not work, is an inconvenience at best and breaks computers at worst - and that’s ok, because your rights are the only ones that matter enough to need protecting.

Your blatant hostility to digital music is a matter of record. When Apple first came to you in 2000 with iTunes, MP3 was already about five years old; the genie was already out of the bottle; yet they had to wrap it in DRM at your insistence. Now you have a love-hate relationship with iTunes; you would love to raise the prices, but they won’t. You would love to walk away, but cannot say goodbye to the profit

When a Russian site called AllOfMP3 started selling music files online you tried to shut them down. Your claim that they were “illegal” made no sense - you make your plastic disks in China, because it is cheaper, but when your customers wanted to buy their music in Russia for precisely the same reason, that was suddenly “illegal”. They continued to be a thorn in your side until the State Department pressured the World Trade Organization to shut the site down as part of Russia’s price of admission.

In your stampede to put them out of business, however, you missed the point. They thrived, not because people are thieves but because they supplied something you wouldn’t - choice, convenience and freedom from DRM at a price the customer is willing to pay.

You insist that a song download is worth at least a dollar; I disagree - music has become a background task; something we do while jogging, driving or working. It has been years since “listening to music” was considered a pastime. Like long-distance phone service, it has lost its value.

Personally I would pay 25-50c for a high-quality song, $5 for a downloadable album. You may consider that too little, but given that it is almost all profit, with a cost to you of almost zero. At that price people purchase without thinking, and will not care for resale rights. Wrapping it in DRM lowers its versatility, and hence its value to me - so if you want to add DRM, you had better cut the price even further.

You currently insist on charging $10 for a downloaded Album, even though a used CD can be procured for less. You insist on $1 per song, even though it has been proven that halving the price results in a sixfold increase in sales. As Mr. Spock would say, “Fascinating”.

You also insist on pricing new music the same as old music, which makes no sense to me. Personally I believe that copyright on music should expire after ten years - copyright was intended to be temporary - but since your paychecks depend on eternal residuals I have absolutely no chance of persuading you of that.

My purpose here is not to destroy your business, but to point out that your business model no longer works and needs changing. If you are serious about improving your profits, here are some suggestions:

1. Lower your prices - $1 per song is ok for hot new releases, but once the hotness has worn off the price should drop. 25c to 50c per song, depending on quality, is good. Anything over 50c per song means that your customers will think before buying; people pick up dropped dollars or quarters; anything smaller they usually ignore.
2. You’ve sold plastic disks, why not sell data? A per-megabyte cost works. Higher quality and longer tracks can and should cost more.
3. Don’t try to control digital music distribution - iTunes can sell more music and do it better than you can. Let the sellers do what they do best. Stay out of that business.
4. DRM does not work - drop it. This has been proven time and time again. If the price is right, people will repurchase if they cannot find their old purchase.
5. Simplify the royalty structure. 25% for the distributor (e.g. iTunes), 25% for the artist and 50% for you is more than fair. How many industries make 50% profit? Don’t be greedy.
6. Relax… we’re not all thieves, and at 25-50c per song you can compete with free. Just ask the guy who dreamed up AllOfMP3.
7. While on the subject, find him and hire him. If you can hire a white house staffer who accidentally “corrected” a law in your favor, you can certainly hire a guy with a proven business model.

Make these changes and I will happily buy digital music instead of used or cut-price CDs. You will get $10+ per month out of me that you weren’t getting before. That’s “easy money”; or to put it another way, “money for nothin’”

Thank you for your time.

Don’t Proctor & Gamble with your floor!

About eighteen months ago, we had a hardwood floor put in. It was an engineered Laminated product, and when completed it looked beautiful. I remember putting on a pair of clean white socks and “skating” on it.

Recently, however, it has started looking decidedly faded, and seems to stain easily. Whether you are wearing shoes, socks or are barefoot, it leaves unsightly marks, and your shoes/socks/feet “stick” the the floor.

We had been using a wet Swiffer on it once a week to keep it clean - the product is advertised as being “suitable for Hardwood Floors”, but when I did a little googling I came across several websites that all said “Do not use a wet swiffer”.

Now they tell me.

I also found a lot of recommendations to use this product, from a Swedish company called Bona (which sounds rude if you pronounce it carelessly). A mopping kit cost $35, and I was able to pick one up from a local Hardware Store.

Last night I tried it out for the first time. The verdict: “We have a winner!”. While the results were not perfect, they were a major improvement - it will take a good few applications to remove the accumulated gunk of a year and a half of Swiffer debris, but already the floor is a little less sticky in the area I tested.

I’ll follow up with subsequent comments on this one.

Now reading: How to think like Leonardo Da Vinci

How to keep my business

It never ceases to amaze me how corporations will spend huge amounts of money to win new customers, but once they have your business they act like they are entitled to it, thus losing the most important marketing tool of all - word of mouth. Here are some of the ways that you can impress me.

• Don’t hide from me! Too many businesses have an attitude that can be summed up as “give-us-your-money-but-don’t-talk-to-us”. They bury phone numbers deep within their websites and hide contact info, perhaps in the hope that you won’t ever trouble them again.
• Pick up the phone! Part I : “Press 1 for the runaround, press two for a total waste of time. If you want to talk to a real person you are out of luck”
• Pick up the phone! Part II : Don’t tell me that “Call Volume is high” unless you are going to tell me when it is not high. Don’t tell me that “All of our operators/associates/peons/slaves are busy” unless you are going to tell me when they are not busy or will offer a callback. Both of those phrases mean the same thing: We do not employ enough people and we’re hoping you don’t notice.
• Indian Call Centers? Just Say NO! A lot of business farm out customer service and support to India. The first sign of this is when they pick up and give their name - and you know that’s not their real name. Think about it: the first thing that they tell you is a lie… and it usually goes downhill from there.
• Answer the question! When e-mailing, I don’t mind getting an auto-generated “we-got-your-message” reply, but I would appreciate it if the subsequent reply was read and replied to with something that was not spat out of a boilerplate-cut-and-paste machine.
• Share the love - and the paperless savings! “Going Paperless” may be and added convenience for me, but is a massive cost savings for you. So why not cut me in on those savings? A one-off $20 bonus - or $5 annually - should cover it.

Now reading: Me, myself and Bob, by Phil Vischer

Panera no-bread

I am extremely annoyed.

My wife asked me to pick up a loaf of Honey Wheat bread from Panera on the way home.

At about 6PM,  I stopped at the Poplar Level Road store, where I was informed that they had run out of Honey wheat.

I then proceeded to the Hurstbourne/Taylor Trunk store, where they had also run out.

In desperation, I went to the Westport Road store… only to find that they did not have any either.

For one store to run out is not unusual, but as James Bond would say, “Once is Happenstance. Twice is coincidence. Three times is Enemy Action“. Would it be juvenile of me to suspect a conspiracy?

Yes, I know that any unsold bread is given away at day’s end. But I also know that that there is a reason why a Baker’s Dozen is thirteen. When customers are being turned away three hours before closing time because of bad planning, something is wrong.

As Winston Churchill would say, “Bah.“

A Tale of Three Banks

Bank A - Thank you and good night.

I’ve been with bank “A” since August 1999. In December 2007 I got a letter from them informing me that they were switching my account to a new account in January. On examining the documentation more closely, I was incensed to find that the account that they were switching me to carried with it a $15 monthly charge that they generously waived for the first six months.

To say that I was not best pleased would be a massive understatement.

I phoned Customer Service, and spoke with “Tony”. He informed me that it would be impossible to keep my old account, because all accounts were being “harmonized”. An interesting choice of words; you might think it harmony to charge me to the tune (geddit?) of $15/month, but for me it sounds like discord.

The following day, I arrived home to find a message from an employee of this bank. I called back a few days later, but she was off that day. I left a message for her to call me. I never heard from her.

I resolved to change banks before that charge reared its ugly head.

Bank B - Wonderful people, broken system.

My first port of call was the local branch of a major national bank. Their website mentioned that they would pay a $100 bonus if I opened a new account and set up Direct Deposit—hey, a hundred bucks to do something I was going to do anyway can’t be bad, so…

1/23: Went into my local branch to open an account. After about a three-minute wait I was ushered into an office where the Manager greeted me and gave me options and details. I decided that this bank would be as good as any other, so off we go.

When I mentioned the $100 bonus she claimed not to know about it—she thought it was $75, then she checked the website. (Did I mention that she was the manager?) We shall see…

Anyway, she took my details, did her due diligence, and had me input my PIN. When signing the paperwork, I noticed that my middle initial was wrong. I mentioned this to her. She did not say anything, but typed a few keys on her computer; I assumed that she had made the correction. She also took my opening balance ($20) and ordered my first batch of checks. I asked if I could specify the starting number, and she said “no”, they start at 500.

Time spent: 30 minutes.

1/25: Went online to set up web access to my account. The website gave two ways to set up online banking: The first was “I have my Debit Card“, and required Debit Card Number, PIN, SSN and Account number; the second was “I don’t have a Debit Card“, and required SSN, PIN and Account number. Since my debit card had not arrived yet, I took the second option.

It didn’t work.

Naturally I called customer service. After being told that my call was important (but not important, enough, evidently, to warrant hiring sufficient staff), I was told that the second option was for those who had not been issued with a debit card. Since a Debit card had issued I had to wait till the card arrived and use that option.

Suggestion: Change the wording to “I have/have not been issued with a debit card“. That would have saved me a lot of time and trouble.

Time wasted: 45 minutes.

1/26: Good news: my debit card arrived - YAY! Bad news: unfortunately the card still had the wrong middle initial. Whatever the manager had done, the name on the account was still wrong.

Phoned up customer service. Again. Ran the “Your call is important to us” gauntlet. Again.. Sadly, in order to fix the account I had to clear security, and since I did not have online access set up, they did not have enough information to clear me. Fair enough, though a bit of a catch-22 situation if you ask me…

I went online and got web access set up. Fast and simple.

Time wasted: 20 minutes.

1/30: Phoned up Customer Support and had them change the name of the account.

At first she said that it could not be done by her; I would have to go into the local branch and get it sorted out there. I persisted and explained what I had been told. She said that she would take care of it. After she put me on hold for a couple of minutes, she told me that the named on the account had been changed (I had asked her to drop my middle initial entirely), and that a new Card would be issued in 7-10 days. Fair enough. I asked if the checks that had been ordered were also corrected, she said that no checks had been ordered.

Finally, she mentioned that a charge for the replacement card may appear on the account (apparently suppressing that charge was not an option at this time). If that happened, I was to call and have it reversed.

Time wasted: 30 minutes.

1/31: Went online and checked my account. Sure enough, there was a pending “Miscellaneous Payment” for $7.50 on the account. Called Customer service again (I now know the number from memory). She told me that she couldn’t do anything about it until the charge had “cleared”.

Time wasted: 10 minutes.

2/1: The charge has now “cleared”, so I phoned up Customer Service again. After the obligatory wait I spoke to a pleasant chap who took my details and put me on hold again. Finally he told me that the charge would be refunded.

Time wasted: 15 minutes.

2/6: My account has received a mysterious credit of $75! A few days ago I transferred $500 from a savings account with a different bank; looks like they thought that it was my paycheck and the $100 bonus was paid as the $75 that the manager was expecting. I spoke to the manager, but she seems convinced that the bonus was $75, not $100.

2/15: Got a letter from the manager, with a form that I need to sign and date, and return to her. A form that I have already signed…

2/20: Dropped by with the form. The manager admitted that I had signed the form but the back office had lost it—kudos to her for honesty. I mentioned the $75/$100 bonus; she remains convinced that it should be only $75.

2/25 My first batch of checks arrives. A large box contains one book of only 30 checks. Talk about cheap.

Bank C - Smooth Operators

About a week after opening my account with Bank B, I was sufficiently browned off by my less-than-salutary experience at their hands to with open a new account elsewhere. A neighbor of mine works for a small local bank that we shall imaginatively call “Bank C”; she was a customer before she was an employee, which is a high recommendation in itself - would you want to work for an outfit that has mistreated you as a customer?

2/2: Milady and I arrived at the bank at 10:45 on a Saturday morning. We were greeted at the door and seconds later we were whisked into the presence of our bank-account-opening person. She was very friendly and professional. After explaining our options, she took copies of our Driving licenses and opened our joint checking account (we decided not to open the savings account yet; there was a $200 minimum balance requirement, and being between paychecks, money was a little tight; we’ll do that later).

There was a $10 setup charge—though you do get a free batch of checks and a $25 bonus every year. I asked if we could specify the starting number, she said “sure”. I asked for the checks to begin at 1626 (our current batch of Bank A checks ends at 1625).

She was very thorough; she went through our automated payments and filled out and gave us paperwork for them “just in case the payee requires something in writing”. It would have been nice to have a folder for all this paperwork, but that is a minor gripe.

Another gripe was that when filling out paperwork the e-statement section was presented as if it was mandatory. I am not averse to electronic statements, but I prefer to have paperwork, all other things being equal. I have found that businesses love it when their customers “go paperless”, because it saves them printing and postage costs to the tune of millions. But so far only one company—Verizon Wireless—has offered to pass some of those cost savings on to their customers. Any road up, I asked if it were possible to receive paper statements; she said yes and crossed out the e-statement section. I am happy.

She also informed me that I would receive an e-mail when my online banking was set up. The entire process took twenty minutes from start to finish.

2/4: My wife received a call from the bank asking if everything was all right and if there was anything they could do for us. This small personal touch goes a long way.

2/6: Received an e-mail letting me know that online banking had been set up. Sign-up took less then ten minutes, most of which was spent choosing a password that was acceptable to both of us.

2/8: Received a card from the bank, hand-signed by the staff, welcoming us.

2/10: A thick envelope arrived in the mail, containing a flattened box and two books of 25 checks, starting with 1626, as promised. Yay

Final thoughts:

Bank A: Buh-bye. Maybe not today, maybe not tomorrow, but someday soon and for the rest of your life.

Bank B: Nice website—the best of the three—but too many screw-ups to be trustworthy. I plan on keeping that account open and using it as my tech stash/eBay account (Paypal’s terms and conditions give them the ability to lock the bank account that is linked to a Paypal account, so it pays to not give them the keys to the kingdom), so the effort was not completely wasted.

Bank C: We expect our cars to just work; you turn the key and the engine roars to life. The car takes you where you are going, and you get on with your business. This was the only bank that charged to open an account, which just goes to prove that you get what you pay for. I’m impressed. Good products, good service, nice people to do business with. We all make mistakes, it’s how they are handled that counts. And I get the impression that these folks do things right.

Seven lessons that the Music business can learn from AllofMP3 (RIP)

For those who do not know, AllOfMP3 was a website based in Russia, from which music could be downloaded at approximately one-quarter of the cost from domestic providers such as iTunes. I use the past tense because the Internal Music Cartel known as the RIAA (AKA the “Music Mafia”) had them shut down as part of the price of Russia’s entry into the World Trade Organization.

However, there are lessons to be learned from the experience; lessons that the music business refuses to learn. The world has changed, but they cling to the old ways. AoMP3 was a signpost to the future - a signpost that the music business is, apparently, desperate to avoid.

1. Piracy is not the issue - price is. People who love to paint AoMP3 as a “piracy organization” conveniently forget that people actually paid real money to download songs from AoMP3. These people could have used peer-to-peer to get free music, but didn’t. It follows that there are a whole lot of folks who will happily pay 25c for a song, but not the $1 that you insist is not enough to keep the music industry in the style to which it has become accustomed addicted. eMusic proved this  point some years ago, when they halved the cost of their (legal) music downloads, and sales rocketed sixfold. Unfortunately the music business insisted on their full rate, forcing eMusic  to operate at a loss, so the experiment had to be abandoned.
2. Give the customer what they want. Don’t like MP3 format - Want your music as OGG files of even WAV format? AoMP3 did that. You still haven’t gotten the clue.
3. Quality matters. AoMP3 offered downloads at all bit rates - higher quality at higher prices. For some of us, 160kbps is simply not enough - we want higher quality options than is on offer.
4. You’re not in the art business… Music stops being art when the artist hands over the masters. After that it’s mass-produced synth-pap, and should be treated as such.
5. …you’ re in the data business. AoMP3 charged by the megabyte - bigger files cost more. The longer the song, the higher the quality the more you paid. Seems fair to me, though I am sure that  the “musies” disagree.
6. DRM doesn’t work: The music business things that our “rights” need to be “managed”. Why? Because they don’t trust their customers. AoMP3 distributed unprotected MP3s which play on any device at a price which was low enough that it “wasn’t worth burglary”. All this tedious mucking about with licenses and “trusted devices” just serves to annoy your customers. As those who purchased music with Microsoft’s “PlaysForSure” DRM found  out when it would not play on their brand-new Microsoft Zune player. “For Sure”, indeed!
7. Your customers are not thieves: People did not go to AoMP3 because they were looking for something free - they can do that already. They were willing to pay for the product. This fact seems to be blissfully ignored by big music, perhaps because they feel that they, rather than the market, get to set the value of the product. Sorry to bust your bubble, but that is not an option. You can insist on your “rights” if you wish, but you cannot stop your customers from walking out the door.

A tale of two sandwiches…

I have not eaten at McDonald’s for many moons; the last time was about six months ago, when I grabbed a couple of Filets-o-fish™ on the way home. When I got them home I was incensed to find that they had spent too much time under a warmer and had dried out; I had to go back and get replacements.

Last night, as I was heading home from Chicago, I was hungry. This was hardly surprising; it was about 4PM, and I had not eaten since breakfast. On the freeway I tend to prefer Chick-Fil-A, Wendy’s or Steak-and-Shake. I usually get a chicken or fish sandwich. I also like Arby’s’ Beef-and-cheddar, but I don’t think it likes my arteries very much. However, none of these were in evidence on this particular stretch of freeway.

When I stopped to get some petrol, I wandered over to the McDonald’s that was attached to the filling station. I decided to “treat” myself to one of their new “Premium” crispy chicken sandwiches. Milady wanted something hot to drink, so I grabbed a cup of coffee for her and a helping of fries for my two-year-old God-son.

Back on the freeway, I took a bite of my chicken sandwich. It was very “dry”. A closer examination revealed a rubbery piece of chicken that tasted like cardboard. There was very little mayonnaise on it. The result was almost inedible; I got about half-way through it before I gave up in disgust.

Half an hour later I stopped at a Wendy’s, where I purchased a Crispy chicken sandwich and threw away the remainder of my McCardboard™ Sandwich and Milady’s coffee, which turned out to be horrible (this is not McDonald’s fault; their coffee is always horrible, but we were desperate…). At first bite I knew that I had a winner. The chicken was hot - straight out of the fryer, and tasted crispy on the outside, soft and moist on the inside. As I ate, my brain reflected that the grilled chicken would have been kinder to my arteries, while my stomach said “Mmmmm… fried chicken!”

So… what have I learned? Well, it seems that McDonald’s still keeps food under warmers for way too long. I have also come up with an idea for a corporate slogan for McDonald’s at a petrol station: “Gas for you and your car“

The final score, Wendy’s 1, McDonald’s 0.

 

Now Reading: QBQ! By John G. Miller

Why Content is no longer King

In Act I: Sumner Redstone doesn’t get it, we see an old geezer who came from a movie-theater background to head up Viacom, a movie conglomerate, boldly declare If Content Is King, Copyright Is Its Castle. He actually believes that - Viacom is currently suing YouTube (owned by Google) for Billions of Dollars. This suit has no base, due to Viacom’s fundamental misunderstanding about what Copyright is, and what it isn’t.

What Copyright is, is a limited exclusive right to commercially exploit one’s work. What is isn’t is a semi-permanent right of ownership and the consequent ability to prohibit use of the work in any shape, form or fashion, which is what Redstone and his ilk seem to believe.

YouTube has become immensely popular because it allows people to express themselves by posting their own videos, including mashups - pastiches of material that may include copyrighted work, along with clips, trailers, parodies etc.

While Viacom are obviously welcome to ask YouTube to remove genuine examples of infringement - where, for instance, enough of a work is posted to threaten the Copyright Holder’s right to make money - I have yet to see an example of this. Indeed, Viacom seem to believe that YouTube has to pay them for the right to “Our Stuff”, while failing to realize that YouTube is actually doing them a favor by providing free word-of-mouth.

In Act II: A lawyer who gets it, we see a communications lawyer with a remarkably mature grasp of the situation. The only thing that I would add is that as a result of decades of lobbying by the content industry, Copyright Periods are now way too long. For example, I recently read a book called “The Richest Man in Babylon”, which was written in 1926… and is still under copyright over eight years later.

This is clearly ridiculous. How long they should be depends on the medium. I would suggest Five years for movies and TV shows and twenty-five years for books.

Finally, in Act III: The future of Copyright, we see that the copyright laws are archaic and largely irrelevant in the digital age. Professor Larry Lessig of Stanford University gives a fascinating talk on “How creativity is being strangled by the law“. The fact that this part contains a clip that I personally find offensive just goes to show that everyone has the right to make an ass* of himself in public, which is one of the freedoms we in America hold most dear.

In conclusion, Mr Redstone, content is not king. It never was.

The Customer is king, and always has been.

You sir, and your cohorts seem to have forgotten that. But then, coming from the theater business it is easy for you to keep yourselves in the dark.

I’m just glad that Shakespeare did not patent the three-act play when he had the chance.

* A word that means “Donkey”. Any other use is prohibited, or at least in very poor taste.

Show us your papers…

While attempting to install SQL Server 2005 Express (free) Edition on a computer running Windows 2000, I was instructed to upgrade a component of windows called MDAC.

Microsoft has the latest version of MDAC, along with an MDAC version checker, available at their website. Unfortunately, in order to access these downloads, I have to submit to the ignominy of Windows Genuine Advantage.

For some reason I thought that WGA was only applicable to XP and Vista; somehow they have decided that Windows 2000 users are untrustworthy as well. I don’t know when they started doing this, but it’s news to me.

No, no, a thousand times no. I will NOT give Microsoft permission to go sniffing around my system to see if it is “legit”; it was legit six years ago when I bought it, and it still is today; that’s good enough for me, it should be good enough for them.

Windows 2000 and XP are very similar under the skin (Just look at the version numbers: Win2k=5.0, XP=5.1). However, that similarity does not stretch to running Internet Explorer 7 or the Media Player 11 - those products are unavailable to Windows 2000 users.

So the latest generation of tools are unavailable to me, but is is ok to saddle me with the latest generation of DRM.

Don’t get me wrong… I do not hate Microsoft, but I do feel that they have been allowed to get away with a lot of stuff we would not put up with from anybody else. That’s why I say “no” to XP and “hell, no” to Vista.

I didn’t sign up for WGA, and I don’t want it now.

Winners and Losers

Last night I went into my local Kroger’s to buy some lactose-free milk.

I initially balked at the price - nearly $4 for a half-gallon carton - but I don’t mind paying more for better service, so I grabbed one and headed to the checkouts.

Only three cashers were on duty.
The lines were long.
The U-scans were broken; they do not accept cash.
They have been broken since the store opened about a year ago.

If I am going to pay the cashier, I am not using U-scan.
And if I want to stand in line I will shop at Wal-Mart.

So I put the milk back in the cooler and went to the Meijer’s a little farther down the road.
There, I purchased their store brand milk for $2.80.
And did not have to stand in line.

Kroger’s:
FIX YOUR BLOODY U-SCANS OR REPLACE THEM!
I ain’t shopping there again until you do.
And make sure that you ALWAYS have enough cashiers.
You lose.

Meijer’s: You won. Keep it up!