When does the movie really start?

Ken "Caesar" Fisher muses on pre-movie advertising.

One problem with such advertising is that it encourages people to show up late, marring or ruining the experience for everyone else.He also notes that one State Representative is proposing Legislation to force movie houses to "post the actual starting time of a movie" (like the ad-boys will actually let that happen).
Personally I don't think that we need another law – whatever happened to truth in advertising?

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