Wally of the Week: Globe Life

I received a piece of junk mail from Globe Life and Accident Insurance Company the other day. They were hawking the benefits of insuring the lives of my children and Grand-children.

There’s only one problem: I don’t have and children, let alone Grand-children.

Fortunately they provided a handy post-paid envelope so I could inform them of this fact in no uncertain terms.

For most of us, taking out life insurance on children is stupid. The purpose of life insurance is to replace lost income; unless your child earns a substantial sum of money, it is pointless to insure them.

So why am I so annoyed? Picture this: A couple have been trying to have a child for years. They’ve gone through all sorts of treatments, and have just got home after finding out that the very expensive IVF treatment didn’t work, and they will never have children. And then they find this in the mailbox.

How would you feel?

What bothers me most about this kind of stupidity is that it is avoidable.

  • A marketing partnership with a supermarket chain will yield a mailing list of addresses where children live.
  • Some schools may share addresses with trusted third parties.
  • It may even be possible to get addresses where children live from public records.

But those efforts cost money; it’s obviously easier for them to use the “throw-mud-at-the-wall-and-hope-some-sticks” approach.

And if you needed a couple more reasons, look here and here.

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